Recently, our HR Officer was interviewed and asked a simple question: what is the client approach at Critical Connexion? She explained how our client approach is simply to provide the very best services for our clients. This means focusing on the quality of our work, which has consistently led to a loyal client base. However, none of this can be possible unless we first have a clear understanding of our clients’ business.

When you focus on quality work that is tailored to who your clients are and their specific business needs, you will be rewarded with their loyalty and appreciation. But, you cannot successfully provide tailored services if you don’t first understand your clients’ businesses.

This is particularly important here at Critical Connexion – one day our team of professionals may be offering accounting services, the next day could be financial advising, and the next could be tax advising, business valuation, and risk management.

This is why understanding each of your client’s business is one of the most important things you can accomplish as a business owner. It can increase your customer satisfaction, improve your products and services, and help you adjust to changes in the market.

It Increases Customer Satisfaction – And Your Customer Base!

Knowing your clients’ business can increase customer satisfaction, and your customer base. This is because, in our fast, technological world where information spreads instantaneously, word of mouth advertising can be a blessing or a curse.

On one hand, positive word of mouth endorsements can increase your customer base while maintaining the loyalty of your current customers. On the other hand, negative word of mouth could be detrimental to your company’s reputation – and your bottom line. 

Our goals at Critical Connexion are not only to meet our customers’ needs; it is to surpass them. We cannot do that, however, if we don’t first understand our clients’ businesses, their customers, and their overall goals.  

It Will Improve YOUR Products and Services

Your products and services aren’t for you, they are for your clients. So, when you have a customer-centric approach to business it will ultimately improve the products and services you provide to your clients.

We have found that listening to the feedback from our clients has helped us better tailor our services to their specific needs. For example, our seasoned financial advisors provide personalized advice so that our clients can optimize their financial position within the industry. They first understand our clients’ businesses, and then they can offer them personalized services.

Our clients cannot achieve their ultimate business objectives unless we know what those objectives are. This not only increases the loyalty of our clients, but also the value of the products and services we provide to them.

It Will Help You Adjust to Changes in the Market

If you are conscientious and attentive to your clients’ business needs, you will also be ready to adapt to any changes in the market conditions that may arise. For example, we offer tax advisory services to several different clients with several different tax needs. To meet these needs effectively, our experts stay ahead of the constantly evolving tax landscape so that our tax advisory services ensure that our clients stay compliant with ever-changing regulations. It is not our clients’ job to be up to date with their business’s tax needs; that’s our job.

When you take the time to investigate any changing requirements for your clients, you can modify your products and services so that you meet these new requirements and staying competitive within the industry. And, you cannot know what to look for in a changing market unless you first know the ins and outs of your client’s business.

It Will Help You Anticipate Your Client’s Needs and Add Value 

We know firsthand that understanding our clients’ business needs adds value and helps them navigate any potential issues or changes. It also helps both our team and our clients to better assess the risk to be better prepared for action or change.

At Critical Connexion, we have the knowledge, tools, and systems put in place as a team to meet our clients’ needs. However, we also have the flexibility to adjust this system depending on what support is required from each individual client. Our knowledge and collective experience help us successfully maneuver issues for our clients (and even recognize issues before they show up!).

We are essentially our clients’ extended leadership team.

You can only accomplish this by anticipating your client’s needs to find a proper solution to tough issues. Conflicts arise in the business world, and knowing your clients’ businesses and needs means you will find options to solve every single problem.

How Do We Do This?

Understanding your client’s business doesn’t happen overnight, yet a 2020 Customer Expectations Report stated that 79% of clients said personalized services matter more than ever before – even more than personalized marketing. Not only that, but a whopping 86% expect conversations with agents to seamlessly move between channels! Here is some advice below that we do each and every day to consistently understand our clients’ businesses.

At Critical Connexion, we enjoy working with each individual client because we know we are helping them succeed as a business, but they are also helping us succeed as a company. When our clients work with us, we know how critical it is to grow together and build a solid relationship. That way, our clients know we are trustworthy, available, and much more. In addition, having a clear understanding of our clients’ businesses helps use successfully maneuver issues for them (and even helps us recognize issues before they even show up!).

Here are some tips that we use to gain a better understanding of our clients’ businesses each and every day:

• Ask for constructive feedback! There is no shame in asking your clients for feedback on how your services are meeting their business needs, what they want that they may not be getting, and what their business goals are for the future. Establishing a system in which your employees frequently ask for constructive questions and feedback from clients will only better the services you provide them now and in the future.
• Continuously examine industry trends. What are the industry trends affecting your clients and their services? If you are an expert that knows how changing trends within the industry affect your clients, you will be able to find new methods and techniques to ensure you are providing the best services for them.
• Establish a transparent and trustworthy relationship. You cannot adequately meet your clients’ business needs if you don’t have a transparent and trustworthy relationship with them. We personally do this by periodically checking in with our clients, offering additional assistance when needed, and being open and responsive to their business’s needs and requirements.
• Be Available. Clients want to know you are there for them, especially when things aren’t going as expected. You cannot understand your client’s business if you aren’t accessible. Remember that 86% mentioned above? Those respondents said they wanted communication quickly through a variety of channels, including phone, email, live chats, and SMS. The bottom line is, be available.
• Be Flexible. You also need to have the flexibility to adjust your services, when necessary, depending on what support is required for each individual client. Some important questions could be, “how is your business doing?” “What changes in the industry should we be aware of?” “Has your customer base changed or fluctuated?” “Have your products and services changed?”
• Start at the Top. We have a strong understanding that positive leadership is key at Critical Connexion. Understanding your clients’ business needs means leading by example. Our leaders ensure that our entire staff knows they are part of something bigger – they are a part of a successful team that will meet our clients’ individual business needs in their ever-changing environment.
• Show Respect. At Critical Connexion, we stay focused on one important word – respect. Not only does showing respect to your clients help build the personal relationship, but it also helps clients see our character.

There’s no secret to building a loyal client base. You really just need to show that you understand your clients’ businesses so that you end up delivering the services they want (and need).

What Does Your Business Need?

We have talked to our own clients about what their businesses need and have found that a major issue in the business world is having a better way to stay financially organized. Luckily, Critical Connexion offers a solution through the implementation of a cloud-based ERP and Financial system like NetSuite. This business change will help you analyze your business transactions by line item, create detailed financial reports, and determine specific calculations so you don’t have to do anything manually. This is just one of the issues we have heard about from contacting our clients directly and asking them for feedback. Contact us today to find out more!

About Critical Connexion:

Critical Connexion is a distinguished business management & consulting firm that focuses on leveraging a foundation of leading finance, HR management, strategic sourcing, risk & operations experts to accelerate brand success for clients.

We specialize in navigating the evolving landscape of corporate growth by adeptly addressing changing systems, process, and people requirements. Recognizing the substantial nature of technology and changing business needs, we ensure that these resources are directed with foresight and expertise. We are your extended partners for business growth, scaling seamlessly and brand elevation.

Contact Us:

Ph: 213-798-6676

Email: [email protected]